When an ambassador is accepted into your ambassador program, they receive two codes: a discount code and a referral code. Both of these codes are automatically created by Buzzbassador based on the rules you set up in your app settings. Both of these codes, when created by Buzzbassador, will be integrated with Shopify (active promo codes on your store) and will appear in your Shopify “Discounts” section.
You may be wondering, what is the difference between the two codes? What is each one for? You’ve come to the right place! Below is an explanation.
The Discount Code
The ambassador discount code is one code that a brand gives every ambassador access to. In other words, all ambassadors get the same single discount code. The purpose of this code is to give your ambassadors an exclusive discount on your store as a “perk” of being a part of your brand ambassador program. This code is simply for the ambassadors to use whenever they want to make a purchase from you. This encourages ambassador loyalty and also makes it easier on them when they want to buy more products in order to promote them on their social media pages. Most brands offer an ambassador discount of between 20%-40%, but the amount is completely up to you!
The Referral Code
The ambassador referral code is the unique code that a brand gives its each of its ambassadors. In other words, no two ambassadors will have the same referral code; each one will be named differently. Each code, when applied at your brand’s checkout, will take a certain percentage off of the purchase. Most brands set up their referral codes to take between 10%-20% off of a purchase, but this discount amount is completely up to you!
Ambassadors should be encouraged to promote their code to their friends and followers, because not only will these codes help your brand generate sales, but the ambassador can also benefit by earning commission off of the sales their code generates.
It’s typical for these ambassador referral codes to be made in the ambassador’s name. For example, if you have ambassadors named Michaela, Laurel and Analise, and the discount amount you have set is 10%, their codes could be “Michaela10”, “Laurel10” and “Analise10”, respectively. This just makes it easier to keep track of whose codes belong to who– but it’s your brand, your referral codes can be whatever you want!
Here’s an example of a referral code in action:
Let’s say Michaela goes to promote your brand on her Instagram. She could make a post with a picture of her using your products and caption it: “I’m so excited to be a brand ambassador for [your brand’s name]! Use my code, ‘Michaela10’ at checkout to get 10% off your purchase!”
Then, let’s say Michaela’s friends all go to your website and make a purchase with the “Michaela10” code. They each get 10% off their purchase, and now you know that your ambassador, Michaela, helped you earn all of those sales, and you can reward her with a commission off those purchases! Win-win for everyone involved.